Difference is reduced into the filter’s mould, elevating a certain set of features over time to become the ideal face. While over on Instagram, Jameela Jamil describes seeing “the same kind of doll face, the tiny, tiny, contoured nose, massive lips, big slanted eyes: general Eurocentric beauty but with aspects of different ethnicities that we deem acceptable,” in an interview with Harper’s Bazaar last month. With over 51 million views on TikTok, the #SideProfileCheck hashtag, highlights the cultural obsession with a symmetrical face. “Facial symmetry is a huge request,” says Dr. Selfies and face filters illuminate the small details that would normally go unnoticed, like asymmetry. As the cost of Botox and less-invasive fillers declines, it's becoming increasingly easier to pursue.